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Title
Text copied to clipboard!Digital Marketing Representative (DMR)
Description
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We are looking for a highly motivated and experienced Digital Marketing Representative (DMR) to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. This role requires a deep understanding of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution. The DMR will work closely with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. The successful candidate will have a proven track record of driving online traffic, increasing brand awareness, and generating leads. They will be adept at analyzing data to measure the effectiveness of campaigns and making data-driven decisions to optimize performance. The DMR will also be responsible for managing the company's social media presence, creating engaging content, and staying up-to-date with the latest digital marketing trends and best practices. This is a fantastic opportunity for a creative and results-oriented individual to make a significant impact on our company's growth and success.
Responsibilities
Text copied to clipboard!- Develop and manage digital marketing campaigns.
- Oversee a social media strategy.
- Manage and maintain the organization’s website(s).
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
- Track and analyze website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
- Continually work on the Search Engine Optimization of the website(s).
- Fix any errors or bugs in online content.
- Edit and post videos, podcasts, and audio content to online sites.
- Arrange webinars and webcasts.
- Create online banner adverts and oversee pay per click (PPC) ad management.
- Write copy for email marketing campaigns.
- Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments.
- Work on printed material to supplement online products.
- Attend product launches and networking events.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong project management skills.
- Attention to detail and ability to multitask.
- Proficiency in marketing software and tools.
Potential interview questions
Text copied to clipboard!- Can you describe a successful digital marketing campaign you have managed?
- How do you stay updated with the latest digital marketing trends?
- What tools do you use for tracking and analyzing marketing performance?
- How do you approach SEO and SEM strategies?
- Can you provide an example of how you have optimized a landing page?
- How do you handle negative feedback or comments on social media?
- What is your experience with email marketing campaigns?
- How do you prioritize tasks when managing multiple projects?
- Can you describe a time when you had to work with a tight budget?
- How do you measure the success of a digital marketing campaign?